Only 5 spots · Kicks off Monday, Nov 9
I'm opening 5 spots for the next Higher Ticket Technician cohort, and we kick off Monday, November 9.
I'm keeping this small on purpose because every owner gets a private 60-minute Revenue Leak Audit with me. I don't want a room full of people hiding in the back. I want 5 HVAC business owners who are ready to look at the numbers, make decisions, and implement.
Add $1,000+ per week per technician in the next 30 days — without getting more calls, discounting jobs, or turning your techs into high-pressure salespeople.
This is not about teaching your technicians to "sell harder." Most techs hate that anyway, and your customers can feel it from a mile away.
This is about building the pricing, options, communication, and tracking system your team needs so they can offer better solutions, increase average ticket, and still provide excellent service.
Went from 1.8% net profit from January through October last year to 16% net profit over the same stretch this year, and he'll finish the year over $3M in revenue.
1.8% → 16% net profitWent from $1.5M with basically zero net profit to over $2M with 25% net profit, and now he's tracking closer to $4M.
$1.5M → $2M+ at 25% netWent from nothing to $600K in his first 9 months full-time, and this year he had a $700K month.
A $700K monthThis foundation works when owners stop dealing in "maybe" and start making real decisions.
You believe the economy, the competition, or your employees are the reason you're stuck. If the answer to every problem is "people just don't want to pay," this probably isn't your room.
It's also not for you if you don't believe in excellent service. I'm not helping anyone squeeze customers, rush calls, or sell things people don't need. If the right solution takes longer to explain, we're going to explain it properly.
You're doing $500K or more, have a team, and you know the business could be producing more than it is right now.
You've got calls on the board, but your phone is blowing up all day because the team needs you for every decision. You make some profit, but not enough to feel like all this stress is worth it. You think about hiring, then slow season gets in your head and you talk yourself out of it. You want to get out of the truck at some point, become a better leader, and build a business that doesn't need you stuck in the middle of everything.
Good. That's the work.
In the first week, we build your Profit Pricing Guide and Today's Special Menu. We'll determine your real hourly rate, then create clear service packages your customers can actually choose from. This gives your techs something practical to use right away, so they're not standing in the home trying to invent options while the customer stares at them.
After that, we build your Service Call Checklist and Repair-Replace Matrix. This gives your team a clear standard for what happens on a call and when equipment should be offered, so they're not guessing, winging it, or calling you every 12 minutes asking what to do.
Then we build your 4-C Prescription Map. This is the communication that happens on the service call, plus the options your tech presents to the customer. The point is to help them explain what they found, why it matters, what the customer's choices are, and how to move forward without acting weird or salesy.
In the fourth meeting, we focus on tracking, coaching, and rolling this out to the team. Because a good idea in your notebook doesn't change your business. A system your team uses in the field does.
So we can build this together and you're not trying to figure it out alone after another 10-hour day.
So we can find the biggest constraint stopping you from getting higher tickets and focus on the thing that should move money fastest.
So you can start thinking and leading like a business owner who owns an HVAC business, not just a technician who happens to own a business.
So you can understand your true cost of doing business, hourly recovery rate, revenue targets, capacity, hiring readiness, and weekly owner scorecard.
So you can stop guessing, stop copying what the guy down the road charges, and build pricing that actually protects your margin.
Access to everything inside the platform for 90 days, so you can keep implementing after the live calls are done instead of letting the work die in a Google Drive folder somewhere.
If I run another round during your 90 days, you'll get access to those calls too. You'll have every chance to implement this properly.
If you show up, implement, track your revenue, and don't generate at least your initial investment back in additional revenue within 60 days, I'll continue coaching you until you do.
That's fair. You do the work, I'll keep helping.
You'll need about 2 hours a week. If you can't find that, don't join. Not because I'm trying to be dramatic, but because nothing changes if you don't give it room to change.
Choose your payment option below.
You'll get access to the platform and the kickoff details for Monday, November 9.
We'll get your pricing, options, and technician communication system built and rolled out.
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— Coach Kelley
P.S. As soon as you join, dive into Pricing Mastery first. It covers the psychology behind pricing for profit, fair exchange, business costs, overhead, hourly rate, flat rate, and installation pricing, so when we get on the live calls together we're not spending your time convincing you that profitable pricing matters. You'll already understand why it works, and we can use the calls to build it, apply it, and get it into the field.